"It’s not just about promoting runs, it’s about creating an environment where people feel welcome." - Arun Kang

 

We aim to break diversity and accessibility barriers to the run community targeting Black, Asian, and Minority Ethnic (BAME) runners to support health and wellbeing in our community.

 

Running is one of the most readily accessible sports, however, the individual obstacles to access this sport are often overlooked, hence why BAME recreational runners comprise only 11% of the national running statistics. Specifically, in the London Borough of Brent, the BAME community represent 64% of the local population yet participation in running and jogging is significantly lower in Brent (5.4%) compared to London (7.1%) according to the most recent data published by 2006 Active People Survey (2006).

 

Through our weekly Run Club, we are providing a space where people can connect, meet likeminded individuals and learn how to run under the guidance of qualified coaches. Using Wembley Box Park as a meet point, we create and run routes around Wembley suitable for beginner to intermediate fitness levels. We are targeting adults aged 18-35 from BAME backgrounds and empowering women to help change the narrative of running and create a community where everyone feels welcome.

 

Our Run Club will represent not just ethnic diversity but gender and cultural diversity too. This level of inclusivity and representation is imperative if we are to penetrate the cultural layers within communities and make health, wellbeing and sport part of the fabric of our community.

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